Biography / Personal Brand Story

Keda.Z's journey is a testament to his dedication to cultural preservation, artistic excellence, and community support. His work has elevated photography standards and enriched global cultural understanding through various initiatives. His story blends artistic talent, educational commitment, and social responsibility, making him a prominent figure in Cultural Achievement.

1.Early Beginnings (2005-2009) At 19 in 2005, Keda.Z began as a part-time laborer in a local photography company, driven by a passion to excel. Despite minimal skills, his dedication and talent quickly impressed his employer. Within three months, he mastered technical aspects and began servicing clients independently, marking his initial success.

2.International Recognition (2009-2012) In 2009, Keda.Z became the first Malaysian to participate in the WPPI International Competition in the USA, winning eight awards, including the top honor, catapulting him onto the global stage. By 2011, he achieved the Fellowship Master designation from the UK's Master Photographers Association, solidifying his status as a leader in photography.

3.Educational Leadership and Transforming Lives Through Photography (2012-2020) In 2012, Keda.Z founded Amazing Academy to nurture aspiring photographers. Through innovative teaching and hands-on workshops in 53 countries and 93 cities, he empowered thousands of students, creating a global network of creatives passionate about visual storytelling. Keda.Z also taught photography to people with disabilities and supported vulnerable groups through charity sales, aligning with SDG 4: Quality Education, SDG 8: Decent Work and Economic Growth, and SDG 10: Reduced Inequalities.

4.Entrepreneurial Ventures and Social Impact (2014-2024) Keda.Z's entrepreneurial spirit led to the establishment of Amazing Group in Guangzhou, China, in 2014, revolutionizing how photographers connect with clients globally. His social responsibility is evident through initiatives like “AMAZING BABY” launched in 2017 and NAMECARD.SPACE in 2021, promoting sustainability by digitizing business card exchanges. These efforts align with SDG 9: Industry, Innovation, and Infrastructure, SDG 12: Responsible Consumption and Production, SDG 13: Climate Action, and SDG 15: Life on Land.

5.Charitable Contributions (2019-2024) In 2019, Keda.Z launched the “ONE for ONE Family” campaign in 53 countries, providing free professional photo sessions to underprivileged families for every paid session booked. This initiative has benefited over 2.4 million families and touched over 9.6 million lives worldwide, aligning with SDG 10: Reduced Inequalities and SDG 17: Partnerships for the Goals.

Additionally, Keda.Z initiated the annual High Society Charity Art Exhibition, transforming entrepreneurial stories into artworks for charity auctions. This event raises significant funds for charitable causes and promotes social responsibility and community engagement, supporting SDG 11: Sustainable Cities and Communities by fostering community and encouraging sustainable urban development.

6.Current Ventures and Expansion (2019-2024) By 2023, Amazing Baby Studio expanded across Asia, establishing nine outlets dedicated to preserving familial happiness. Keda.Z's latest endeavor, First Class Castle in Malaysia, serves as a hub for global entrepreneurs seeking visual consultancy and networking opportunities, continuing to shape the photography industry and inspire new creative professionals.

Professional Legacy Keda.Z’s career embodies artistic innovation, educational leadership, entrepreneurial acumen, and philanthropic commitment. His dedication to excellence has elevated global photography standards and enriched communities through social initiatives and sustainable practices.

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